Business Administration

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    Brand Awareness and Customer Purchase Invention of Skin Care Products ( Astudy of Skin Care Limited Ikeja Lagos State)
    (Bells University of Technology, Ota., 2023-07-23) EKE, Obike Tony; Dr. Onifade T. A.
    The study determined the effect of brand awareness on customer purchase invention of users of skin care products. specifically, the study determined the effect of brand image, brand attachment and brand equity on customer's purchase intention in two local government areas attachment in Lagos state, Ikeja and Agege. the Researcher adopted a descriptive research design known as quantitative descriptive design. The instrument of research design was questionnaire for the collection of data, with a sample size of one hundred and sixty (160) participants, and an equal questionnaires distributed to eighty copies each of the two local government area as stated above.