Theses/Dissertations/Projects

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Browsing Theses/Dissertations/Projects by Author "Dr. A.M. Opele"

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    Customer relationship management and organisation image of selected telecommunication service providers in Ogun state
    (Bells University of Technology, Ota, 2020-07-23) AMULEYA, Oluwaseun Funmilayo; Dr. A.M. Opele
    Customer relation management (CRM) is a strategy to attract, develop and retain customers by managing their information well and ensuring efficient services which will boost the organizational image. the purpose of this study was to examine the effect of customer relationship management and organizational image of telecommunication service providers among employees of private universities in Ado-Ota, Ogun state. The study also investigated the effect of customer satisfaction, examined the effect of service delivery, and assess the effect of knowledge management on organizational image of telecommunication service providers among the employees of private universities in Ado-Odo Ota Local Government Area of Ogun state.