Lekki Film School (LFS), Lekki, Lagos: Architecture as a Tool for City Branding

The study aims to examine the ideology that architecture can be used as a tool for city branding. First, the research will explore the unique and vastly different socio-economic context and built characteristics of iconic branding architecture. Then, the research will demonstrate how these characters influence the perception and views of the users. A wide-reaching web-based questionnaire (using photo mapping technique) would obtain responses to examine the opinions of users of cities branded with architecture. Using descriptive data analysis, the participants' attitudes, shortcomings, and ideas would be surveyed. The findings of this study should provide useful knowledge that is important for researchers and practitioners to incorporate architecture as a tool for city branding.