Protea Hotel, Ikot Ekpene: Impact of Climate Adaptive Design Strategies on User Experience Within Hospitality Buildings In Akwa Ibom State, Nigeria

This research investigate the impact of climate adaptive design strategies on user satisfaction within hospitality buildings. As sustainability and user experience increasingly intersect in the realm of architectural design, understanding how climate responsive interventions influence guest satisfaction becomes imperative for the hospitality industry.The study employs a mixed methods approach, combining quantitative analysis of user feed back with qualitative exploration of design principles and strategies. The conceptual framework encompasses climate adaptive design strategies as the independent variable, operational efficiency, brand image, and market differentiation as mediating variables, operational efficiency, brand image and market differentiation as mediating variables, and user satisfaction as the dependent variable.