The Impact of Customer Expectations on E-commerce in Logistics and Supply Chain Operators.

The phrase "e-commerce", or electronic commerce, refers to the buying and selling of goods and services using the internet. It encompasses a wide range of business ventures, including online shopping, online auctions, and electronic markets. These astounding advances have not only helped e-commerce enterprises access a larger customer base, but they have also improved business outcomes and revenues for online shops. The expansion of the Nigerian economy has altered consumer purchasing strategy and buying options. People are increasingly using the internet to transact business, or internet business, is not new in Nigeria, the market has just begun to grow quickly due to strong customer demand. This study is dictated by the need to determine the best ways to handle consumer expectations in connection to e-commerce usage in supply chain and logistics operations on e-commerce platforms in Nigeria. The study assessed and administered questionnaire to a section of the work force divided into customer expectations, customer loyalty, customer satisfaction and customer brand loyalty in Konga, an e-commerce platform located in Nigeria and with its headquarters in Lagos.