Core Competencies and Competitive Advantage: A Study of pPharmaceutical Industry in Lagos State, Nigeria.
Date
2019-03-21
Author(s)
Supervisor(s)
Dr. Okafor L. I.
Journal Title
Journal ISSN
Volume Title
Publisher
Bells University of technology, Ota.
Type
Dissertation
Abstract
The study examined the impact of core competencies on competitive advantage in pharmaceutical industry in Lagos state, Southwest, Nigeria. The broad objective was to investigate the effect of core competencies on competitive advantage inpharmaceutical industry looking at toothpaste brands. Managers, at various levels and other employees of the selected using simple random sampling
Description
x,100pages.:illustration.hardback
Keywords
pharmaceutical industry, competitencies