Customer relationship management and organisation image of selected telecommunication service providers in Ogun state

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dc.contributor.advisorDr. A.M. Opele
dc.contributor.authorAMULEYA, Oluwaseun Funmilayo
dc.date.accessioned2025-08-18T00:36:19Z
dc.date.available2025-08-18T00:36:19Z
dc.date.issued2020-07-23
dc.descriptionx,85pages.;illustration.hardback
dc.description.abstractCustomer relation management (CRM) is a strategy to attract, develop and retain customers by managing their information well and ensuring efficient services which will boost the organizational image. the purpose of this study was to examine the effect of customer relationship management and organizational image of telecommunication service providers among employees of private universities in Ado-Ota, Ogun state. The study also investigated the effect of customer satisfaction, examined the effect of service delivery, and assess the effect of knowledge management on organizational image of telecommunication service providers among the employees of private universities in Ado-Odo Ota Local Government Area of Ogun state.
dc.identifier.urihttps://ir.bellsuniversity.edu.ng/handle/123456789/465
dc.language.isoen
dc.publisherBells University of Technology, Ota
dc.rightsAttribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectCustomer Relationship Management
dc.subjectcustomer satisfaction
dc.titleCustomer relationship management and organisation image of selected telecommunication service providers in Ogun state
dc.typeDissertation

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