Browsing by Author "UGWOKE, IFunmanya Jasmine"

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    Renmoney Microfinance Bank, Lekki, Lagos: Architecture As A Branding Tool For Selected Commercial Building in Lagos Island, Nigeria
    (Bells University of Technology, 2023-11-12) UGWOKE, IFunmanya Jasmine; Dr. T.E Anifowose
    Architecture plays a major role for brand identity of buildings most especially commercial buildings, it builds relationship with audience, creates an identity for the company.Differentiate from competitors, establish market leadership and so much more . Commercial branding is ignored in Nigeria therefore creating a lack of identity to these brand hence affecting issues of sales and growth of such business. In an area where evrything is on demand and almost instantaneoous, a first impression is now what carries the most weight and clout with users. Traditional advertising has essentially dreid up and brands, especially older brands, are keenly aware of what being labeled 'old school' can brng. As a result, marketers have started looking for newer, more interactive opportunities to incentive and profit from the user experience. Architecture walks a fine line between client involvement and the the upholding of a set of aesthetic values. Architects are gernerally opposed to the marketing themselves as service providers. This study aims to examine the role of architecture as a branding tool for commercial buildings in Lagos Island. Nigeria with a view to design the Renmoney microfinance bank., Lekki, Lagos that will refelect elements of ornamentation in Architecture.