Browsing by Author "MOBIBO, Usman Aliyu"

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    Integration Strategy and Competitive Advantage in Nestle Nigeria Plc, Ogun State.
    (Bells University of technology, Ota., 2023-05-23) MOBIBO, Usman Aliyu; Dr. Okafor Linus Izediuno
    The study examined the relationship between vertical integration and competitive advantage; it investigated the relationship between horizontal integration strategy and competitive advantage and also determined the joint impact of vertical and horizontal strategies on competitive, all with a view to assessing the impact of integration strategies on competitive advantage. Data were collected from primary sources using a questionnaire survey, administered to employees of Nestle Nigeria Plc. The manufacturing site is located in Ogun State (Agbara and Shagamu).