Dr. Okafor L. I.OLAFENWA, Abiodun Taiwo2026-09-012026-09-012019-03-21https://ir.bellsuniversity.edu.ng/handle/123456789/665x,100pages.:illustration.hardbackThe study examined the impact of core competencies on competitive advantage in pharmaceutical industry in Lagos state, Southwest, Nigeria. The broad objective was to investigate the effect of core competencies on competitive advantage inpharmaceutical industry looking at toothpaste brands. Managers, at various levels and other employees of the selected using simple random samplingenAttribution 4.0 Internationalpharmaceutical industrycompetitenciesDissertation