Dr. Okafor Linus IzediunoMOBIBO, Usman Aliyu2026-08-312026-08-312023-05-23https://ir.bellsuniversity.edu.ng/handle/123456789/630x,99pages.:llustration.hardback.The study examined the relationship between vertical integration and competitive advantage; it investigated the relationship between horizontal integration strategy and competitive advantage and also determined the joint impact of vertical and horizontal strategies on competitive, all with a view to assessing the impact of integration strategies on competitive advantage. Data were collected from primary sources using a questionnaire survey, administered to employees of Nestle Nigeria Plc. The manufacturing site is located in Ogun State (Agbara and Shagamu).enAttribution 4.0 InternationalIntegration StrategiesCompetitive AdvantageDissertation